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BA and UX: Driving Innovation Through Collaboration

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It's not uncommon in offshore software development to come across two roles that seem to have absolutely nothing in common. Or so you think. Upon closer inspection, you actually find that they're much more similar than they seemed at first glance. Such is the case with User Experience (UX) designers and the Business Analysts (BA). So...
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UX and Business Analysis: How to combine them effectively

UX and Business Analysis: How to combine them effectively
How to use role-based project scopes and clearly defined responsibilities to prevent conflict during app development.​ User Experience (UX) designers and Business Analysts (BAs) have roles that are much more similar than they may appear at first glance. Both are responsible for delivering apps that meet business goals and user expectations.  S...
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